February 18, 2026
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In 2009, past CHR66A president Dan Rice trademarked, built, and placed Route 66's "End of the Trail" sign on the pier for Route 66's 83 rd birthday and in conjunction with his "66-to-Cali" store opening.

On November 10, 2009 an “End of the Trail” sign was erected at Santa Monica Pier, spearheaded by the owner of 66-to-Cali, which now serves as the “spiritual end of Route 66.” Find this sign on Santa Monica Pier, past the Bubba Gump Shrimp Co. and in front of Pier Burger.. This unofficial sign supposedly disappeared in the sixties, when Route 66 shrank from Santa Monica to Pasadena, due to the interstate highway system replacing Route 66 throughout much of Los Angeles. So although it took many decades, the traditional end and the “official” end to Route 66 are now the same at Santa Monica Pier.


Online route maker

Online route maker


Online route maker

Online route maker


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Roadmap Kiwix


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In symbolic recognition of Route 66’s end, the much-photographed “End of the Trail” sign at the Santa Monica Pier was installed in 2009 next to Pacific Park and one of Santa Monica Travel & Tourism’s visitor center locations.. Santa Monica “End of the Road” Where Route 66 meets the Ocean Pasadena in California, is where Route 66 reaches the Pacific Ocean, it is the End of the Trail (The Western Terminus of Route 66). Here is Santa Monica Pier, with its End of the Trail sign, and the 1941 Santa Monica Pier Archway Sign. See its classic “oldies”: the Santa Monica Motel, the 1960s Wilshire service station, the Hotel.